Dynamic transformations for base-of-the-pyramid market...

Journal of the Academy of Marketing Science 2005 / SUM Vol. 33; Iss. 3

Dynamic transformations for base-of-the-pyramid market clusters

Eric J. Arnould, Jakki J. Mohr
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Volume:
33
Language:
english
Pages:
21
DOI:
10.1177/0092070304273495
Date:
January, 2005
File:
PDF, 2.21 MB
english, 2005
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