The relationship between shareholder wealth effects,...

Journal of the Academy of Marketing Science 2005 / FAL Vol. 33; Iss. 4

The relationship between shareholder wealth effects, diversity, and publicity as a marketing strategy

Vivek K. Pandey, Kevin J. Shanahan, Scott W. Hansen
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Volume:
33
Language:
english
Pages:
9
DOI:
10.1177/0092070305277384
Date:
January, 2005
File:
PDF, 821 KB
english, 2005
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