The penguin’s window: Corporate brands from an open-source...

Journal of the Academy of Marketing Science 2006 / SPR Vol. 34; Iss. 2

The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan
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Volume:
34
Language:
english
Pages:
13
DOI:
10.1177/0092070305284972
Date:
January, 2006
File:
PDF, 1.66 MB
english, 2006
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