Consumer evaluations of corporate brand redeployments

Journal of the Academy of Marketing Science 2006 / SPR Vol. 34; Iss. 2

Consumer evaluations of corporate brand redeployments

Anupam Jaju, Christopher Joiner, Srinivas K. Reddy
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Volume:
34
Language:
english
Pages:
10
DOI:
10.1177/0092070305284989
Date:
January, 2006
File:
PDF, 1.10 MB
english, 2006
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