Alliance orientation: Conceptualization, measurement, and...

Journal of the Academy of Marketing Science 2006 / SUM Vol. 34; Iss. 3

Alliance orientation: Conceptualization, measurement, and impact on market performance

Destan Kandemir, Attila Yaprak, S. Tamer Cavusgil
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Volume:
34
Language:
english
Pages:
17
DOI:
10.1177/0092070305285953
Date:
January, 2006
File:
PDF, 1.73 MB
english, 2006
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