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The differing roles of success drivers across sequential channels: An application to the motion picture industry
Thorsten Hennig-Thurau, Mark B. Houston, Gianfranco WalshVolume:
34
Language:
english
Pages:
17
DOI:
10.1177/0092070306286935
Date:
January, 2006
File:
PDF, 1.50 MB
english, 2006