Modeling response to repetitive promotional stimuli

Journal of the Academy of Marketing Science 1997 / SUM Vol. 25; Iss. 3

Modeling response to repetitive promotional stimuli

Richard J. Fox, Srinivas K. Reddy, Bharat Rao
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Volume:
25
Language:
english
Pages:
14
DOI:
10.1177/0092070397253005
Date:
January, 1997
File:
PDF, 1.16 MB
english, 1997
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