Interactions between marketing and quality at the SBU...

Interactions between marketing and quality at the SBU level: Influences and outcomes

Neil A. Morgan, Nigel F. Piercy
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Volume:
26
Language:
english
Pages:
19
DOI:
10.1177/0092070398263002
Date:
January, 1998
File:
PDF, 2.30 MB
english, 1998
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