Implementation requires a relationship marketing paradigm

Journal of the Academy of Marketing Science 1998 / SUM Vol. 26; Iss. 3

Implementation requires a relationship marketing paradigm

Evert Gummesson
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Volume:
26
Language:
english
Pages:
8
DOI:
10.1177/0092070398263006
Date:
January, 1998
File:
PDF, 935 KB
english, 1998
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