Customer switching behavior in online services: An...

Journal of the Academy of Marketing Science 2001 / FAL Vol. 29; Iss. 4

Customer switching behavior in online services: An exploratory study of the role of selected attitudinal, behavioral, and demographic factors

Susan M. Keaveney, Madhavan Parthasarathy
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Volume:
29
Language:
english
Pages:
17
DOI:
10.1177/03079450094225
Date:
January, 2001
File:
PDF, 1.69 MB
english, 2001
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