Beyond first impressions: The effects of repeated exposure...

Journal of the Academy of Marketing Science 2002 / SPR Vol. 30; Iss. 2

Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs

Dena Cox, Anthony D. Cox
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Volume:
30
Language:
english
Pages:
12
DOI:
10.1177/03079459994371
Date:
January, 2002
File:
PDF, 1.19 MB
english, 2002
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