Impact of Consumer Preference Formation on Marketing...

Journal of Consumer Psychology 1996 Vol. 5; Iss. 4

Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies

Gregory S. Carpenter, Kent Nakamoto
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Volume:
5
Year:
1996
Language:
english
Pages:
34
DOI:
10.1207/s15327663jcp0504_02
File:
PDF, 3.96 MB
english, 1996
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