Effects of Source Congruity on Brand Attitudes and Beliefs:...

Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration

Amna Kirmani, Baba Shiv
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Volume:
7
Year:
1998
Language:
english
Pages:
23
DOI:
10.1207/s15327663jcp0701_02
File:
PDF, 1.39 MB
english, 1998
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