Development of a Scale to Measure Consumer Skepticism...

Journal of Consumer Psychology 1998 Vol. 7; Iss. 2

Development of a Scale to Measure Consumer Skepticism Toward Advertising

Carl Obermiller, Eric R. Spangenberg
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Volume:
7
Year:
1998
Language:
english
Pages:
28
DOI:
10.1207/s15327663jcp0702_03
File:
PDF, 2.37 MB
english, 1998
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