The Role of Narratives in Consumer Information Processing

The Role of Narratives in Consumer Information Processing

Rashmi Adaval, Robert S. Wyer Jr.
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Volume:
7
Year:
1998
Language:
english
Pages:
39
DOI:
10.1207/s15327663jcp0703_01
File:
PDF, 2.33 MB
english, 1998
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