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Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
Jennifer L. Aaker, Anne M. Brumbaugh, Sonya A. GrierVolume:
9
Year:
2000
Language:
english
Pages:
14
DOI:
10.1207/s15327663jcp0903_1
File:
PDF, 3.99 MB
english, 2000