![](/img/cover-not-exists.png)
Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability
Shailendra Pratap Jain, Bruce Buchanan, Durairaj MaheswaranVolume:
9
Year:
2000
Language:
english
Pages:
11
DOI:
10.1207/s15327663jcp0904_2
File:
PDF, 1.54 MB
english, 2000