Comparative Versus Noncomparative Advertising: The...

Comparative Versus Noncomparative Advertising: The Moderating Impact of Prepurchase Attribute Verifiability

Shailendra Pratap Jain, Bruce Buchanan, Durairaj Maheswaran
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Volume:
9
Year:
2000
Language:
english
Pages:
11
DOI:
10.1207/s15327663jcp0904_2
File:
PDF, 1.54 MB
english, 2000
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