Exploring the Role of Alternative Perceived Performance...

Journal of Consumer Psychology 2001 Vol. 11; Iss. 3

Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

Jochen Wirtz, Anna Mattila
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Volume:
11
Year:
2001
Language:
english
Pages:
12
DOI:
10.1207/s15327663jcp1103_04
File:
PDF, 5.22 MB
english, 2001
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