Consumer Evaluation of Low Price Guarantees: The Moderating...

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Abhijit Biswas, Chris Pullig, Mehmet I. Yagci, Dwane H. Dean
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Volume:
12
Year:
2002
Language:
english
Pages:
12
DOI:
10.1207/s15327663jcp1202_04
File:
PDF, 2.73 MB
english, 2002
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