Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image
Abhijit Biswas, Chris Pullig, Mehmet I. Yagci, Dwane H. DeanVolume:
12
Year:
2002
Language:
english
Pages:
12
DOI:
10.1207/s15327663jcp1202_04
File:
PDF, 2.73 MB
english, 2002