Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking and Driving Message
Lisa R. Szykman, Paul N. Bloom, Jennifer BlazingVolume:
14
Year:
2004
Language:
english
Pages:
8
DOI:
10.1207/s15327663jcp1401&2_3
File:
PDF, 1023 KB
english, 2004