Is the Implicit Association Test a Valid and Valuable...

Journal of Consumer Psychology 2004 Vol. 14; Iss. 4

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

Frédéric F. Brunel, Brian C. Tietje, Anthony G. Greenwald
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Volume:
14
Year:
2004
Language:
english
Pages:
20
DOI:
10.1207/s15327663jcp1404_8
File:
PDF, 10.54 MB
english, 2004
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