Predictive Validity of the Implicit Association Test in...

Journal of Consumer Psychology 2004 Vol. 14; Iss. 4

Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior

Dominika Maison, Anthony G. Greenwald, Ralph H. Bruin
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Volume:
14
Year:
2004
Language:
english
Pages:
11
DOI:
10.1207/s15327663jcp1404_9
File:
PDF, 1.35 MB
english, 2004
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