A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice
Maria L. Cronley, Steven S. Posavac, Tracy Meyer, Frank R. Kardes, James J. KellarisVolume:
15
Year:
2005
Language:
english
Pages:
11
DOI:
10.1207/s15327663jcp1502_8
File:
PDF, 1.55 MB
english, 2005