In Defense of Consciousness: The Role of Conscious and...

Journal of Consumer Psychology 2005 Vol. 15; Iss. 3

In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Itamar Simonson
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Volume:
15
Year:
2005
Language:
english
Pages:
7
DOI:
10.1207/s15327663jcp1503_5
File:
PDF, 884 KB
english, 2005
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