The Impact of Repeat Attendance on Event Sponsorship...

Journal of Marketing Communications 2007 Vol. 13; Iss. 4

The Impact of Repeat Attendance on Event Sponsorship Effects

Lacey, Russell, Sneath, Julie Z., Finney, Zachary R., Close, Angeline G.
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Volume:
13
Year:
2007
Language:
english
Pages:
13
DOI:
10.1080/13527260701250752
File:
PDF, 249 KB
english, 2007
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