Reputation as Matching Identities and Images: Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand
Verčič, Ana Tkalac, Verčič, DejanVolume:
13
Year:
2007
Language:
english
Pages:
14
DOI:
10.1080/13527260701300151
File:
PDF, 286 KB
english, 2007