Influence of Corporate Image on Brand Extensions: A Model...

Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector

Martínez, Eva, Pina, José M.
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Volume:
11
Year:
2005
Language:
english
Pages:
19
DOI:
10.1080/13527260500167264
File:
PDF, 325 KB
english, 2005
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