Advertising for New and Existing Brands: The Impact of...

Journal of Marketing Communications 2005 Vol. 11; Iss. 2

Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement

Janssens, Wim, De Pelsmacker, Patrick
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Volume:
11
Year:
2005
Language:
english
Pages:
16
DOI:
10.1080/1352726042000306847
File:
PDF, 300 KB
english, 2005
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