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Marketing eco-fashion: The influence of brand name and message explicitness
Yan, Ruoh-Nan, Hyllegard, Karen H., Blaesi, LaVon F.Volume:
18
Year:
2012
Language:
english
Pages:
18
DOI:
10.1080/13527266.2010.490420
File:
PDF, 150 KB
english, 2012