Social connections and the persuasiveness of viral...

Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism

van Noort, Guda, Antheunis, Marjolijn L., van Reijmersdal, Eva A.
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Volume:
18
Year:
2012
Language:
english
Pages:
15
DOI:
10.1080/13527266.2011.620764
File:
PDF, 123 KB
english, 2012
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