Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
van Noort, Guda, Antheunis, Marjolijn L., van Reijmersdal, Eva A.Volume:
18
Year:
2012
Language:
english
Pages:
15
DOI:
10.1080/13527266.2011.620764
File:
PDF, 123 KB
english, 2012