![](/img/cover-not-exists.png)
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne, Kitchen, PhilipVolume:
6
Year:
2000
Language:
english
Pages:
16
DOI:
10.1080/135272600345471
File:
PDF, 260 KB
english, 2000