Building brands or bolstering egos? A comparative review of...

Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity

Eagle, Lynne, Kitchen, Philip
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Volume:
6
Year:
2000
Language:
english
Pages:
16
DOI:
10.1080/135272600345471
File:
PDF, 260 KB
english, 2000
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