The effects of arousal on liking and believability of...

The effects of arousal on liking and believability of commercials

Bolls, Paul, Lang, Annie, Yoon, Kak
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Volume:
4
Year:
1998
Language:
english
Pages:
14
DOI:
10.1080/13527269800000003
File:
PDF, 830 KB
english, 1998
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