Estimating the long-term effects of advertising on sales: a...

Estimating the long-term effects of advertising on sales: a co-integration perspective

Leong, Siew Meng, Ouliaris, Sam, Franke, George R.
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Volume:
2
Year:
1996
Language:
english
Pages:
12
DOI:
10.1080/135272696346187
File:
PDF, 273 KB
english, 1996
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