Identifying and sustaining services brands' values

Journal of Marketing Communications 2004 Vol. 10; Iss. 2

Identifying and sustaining services brands' values

De Chernatony, Leslie, Drury, Susan, Segal‐Horn, Susan
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Volume:
10
Year:
2004
Language:
english
Pages:
21
DOI:
10.1080/13527260410001693785
File:
PDF, 227 KB
english, 2004
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