Brand equity: extending brand awareness and liking with...

Brand equity: extending brand awareness and liking with Signal Detection Theory

Ye, Gewei, Van Raaij, W. Fred
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Volume:
10
Year:
2004
Language:
english
Pages:
20
DOI:
10.1080/13527260410001693794
File:
PDF, 154 KB
english, 2004
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