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Defining the Product in Social Marketing: An Analysis of Published Research
Thackeray, Rosemary, Fulkerson, Katrina N., Neiger, Brad L.Volume:
24
Language:
english
Pages:
18
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495142.2012.679156
Date:
April, 2012
File:
PDF, 228 KB
english, 2012