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When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
Lauren G. Block and Punam Anand KellerVolume:
32
Language:
english
Pages:
12
Journal:
Journal of Marketing Research
DOI:
10.2307/3152047
Date:
May, 1995
File:
PDF, 2.79 MB
english, 1995