Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
2008 Vol. 25; Iss. 3
Pleasantly surprising clients: a tactic in relationship marketing for building competitive advantage in the financial services sector
Jasmin Bergeron, Jasmin RoyVolume:
25
Year:
2008
Language:
english
Pages:
14
DOI:
10.1002/cjas.69
File:
PDF, 150 KB
english, 2008