A Theory of Channel Control

Journal of Marketing 1973 / 04 Vol. 37; Iss. 1

A Theory of Channel Control

Louis P. Bucklin
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Volume:
37
Language:
english
Pages:
9
Journal:
Journal of Marketing
DOI:
10.2307/1250773
Date:
April, 1973
File:
PDF, 1.57 MB
english, 1973
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