A Test of Services Marketing Theory: Consumer Information...

Journal of Marketing 1991 / 04 Vol. 55; Iss. 1

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Keith B. Murray
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Volume:
55
Language:
english
Pages:
16
Journal:
Journal of Marketing
DOI:
10.2307/1252200
Date:
April, 1991
File:
PDF, 603 KB
english, 1991
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