Scenting movie theatre commercials: The impact of scent and...

Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall

May O. Lwin, Maureen Morrin
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
11
Year:
2012
Language:
english
Pages:
1
DOI:
10.1002/cb.1368
File:
PDF, 481 KB
english, 2012
Conversion to is in progress
Conversion to is failed