Research on consumer behavior in direct marketing: A review...

Journal of Direct Marketing 1987 Vol. 1; Iss. 1

Research on consumer behavior in direct marketing: A review and assessment

Benjamin Sackmary
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Volume:
1
Year:
1987
Language:
english
Pages:
8
DOI:
10.1002/dir.4000010108
File:
PDF, 820 KB
english, 1987
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