Direct response advertising as an element in the...

Direct response advertising as an element in the promotional mix

Donald R. Self, Jerry J. Ingram, Robin S. McCullin, Roger McKinney
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Volume:
1
Year:
1987
Language:
english
Pages:
7
DOI:
10.1002/dir.4000010110
File:
PDF, 521 KB
english, 1987
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