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Selecting a mix of magazines for delivering targeted sales promotion: A microcomputer-based decision support tool
Norman T. Bruvold, Jeffrey D. Camm, F. Robert Dwyer, James R. EvansVolume:
1
Year:
1987
Language:
english
Pages:
12
DOI:
10.1002/dir.4000010408
File:
PDF, 1.00 MB
english, 1987