Increasing the effectiveness of direct mail copy through...

Journal of Direct Marketing 1988 Vol. 2; Iss. 2

Increasing the effectiveness of direct mail copy through the use of readability measures

John D. Beard, David L. Williams
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Volume:
2
Year:
1988
Language:
english
Pages:
10
DOI:
10.1002/dir.4000020204
File:
PDF, 808 KB
english, 1988
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