Does One Bad Apple(Juice) Spoil the Bunch? Implicit...

Does One Bad Apple(Juice) Spoil the Bunch? Implicit Attitudes Toward One Product Transfer to Other Products by the Same Brand

Kate A. Ratliff, Bregje A. P. Swinkels, Kimberly Klerx, Brian A. Nosek
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Volume:
29
Year:
2012
Language:
english
Pages:
1
DOI:
10.1002/mar.20540
File:
PDF, 705 KB
english, 2012
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