Consumers' mood states: Antecedents and consequences of...

Consumers' mood states: Antecedents and consequences of experiential versus informational strategies for brand choice

Meryl P. Gardner, Ronald Paul Hill
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Volume:
5
Year:
1988
Language:
english
Pages:
14
DOI:
10.1002/mar.4220050206
File:
PDF, 850 KB
english, 1988
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