Assimilation and contrast priming effects in the initial...

Psychology and Marketing 1995 Vol. 12; Iss. 4

Assimilation and contrast priming effects in the initial consumer sales call

Assistant Professor Thomas F. Stafford, Associate Professor Thomas W. Leigh, Associate Professor Leonard L. Martin
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Volume:
12
Year:
1995
Language:
english
Pages:
27
DOI:
10.1002/mar.4220120408
File:
PDF, 1.76 MB
english, 1995
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