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What's in a name? everything. Reputation: Realizing value from the corporate image by Charles J. Fombrun, Boston: Harvard Business School Press, 1996. 441 pages; $29.95
Earle HitchnerVolume:
15
Year:
1996
Language:
english
Pages:
6
DOI:
10.1002/npr.4040150212
File:
PDF, 473 KB
english, 1996