Trust and customer willingness to provide information in...

Journal of Interactive Marketing 2002 Vol. 16; Iss. 3

Trust and customer willingness to provide information in database-driven relationship marketing

Denise D. Schoenbachler, Geoffrey L. Gordon
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Volume:
16
Year:
2002
Language:
english
Pages:
15
DOI:
10.1002/dir.10033
File:
PDF, 118 KB
english, 2002
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